Thursday, July 9, 2009

Hotel Marketing Promotional Videos and Resort Marketing Promotional Videos

Hotel Marketing Promotional videos are a must for the Hospitality Industry!
Research Tells Us...
Internet use is doubling every 100 days, and over 98% of all travelers are now estimated to be using the Internet for some portion of their travel decisions. Traditional Hotel Marketing (such as TV, radio, magazines, newspaper, outdoor, direct mail,) has a huge waste factor for the advertiser and is therefore, terribly inefficient for resorts, especially those who consider themselves "green".

Forrester Research Group
As an example of the issue facing hotel marketing today, one in five US online travelers avoids destinations because a Destination Hotel Marketing Web site's content doesn't make them feel comfortable; 26% cite the same problem with Hotel Web sites.

Forrester Research
What a Hotel Marketing Promotional Video Means for You
A promotional video will have an almost infinite shelf life (unless your
property has been renovated, in which case an update can be almost
immediately produced)

Statistical Research
Comparison of Media Recall (Impact) Levels:

Newspaper 2%
Magazine 4%
Radio 7%
TV 10%
Internet Text 10% (as impactful as TV)
Internet Banners 12% (20% more impactful than TV)
Internet Audio 30% (300% more impactful than TV)
Internet Promotional Video 60% (600% more impactful than TV)

Sight, Sound and Motion is 10X as impactful as print or animated slide shows!
-Resort View

How to Get Started
Define Your Objective – ie, educating travelers about your product; highlighting premium services; these are decisions about content, format, positioning and point of view.
Pick the right partners – Don’t try to take video production in-house.
Position video online where it will be the most effective – usually this means at the top of the decision chain, with supporting video and media below.

Why Resort Video International ?
· Experience – We are world leaders in internet resort promotional video
· Knowledge – We specialize in the hotel marketing/luxury real estate sectors
· Efficiency - We are a small crew; easy to travel and move; low impact on location
· Cost – We create fully produced video – Hollywood quality at a fraction of the cost
· Creativity – We have produced from the US to Mexico to Africa. Each job is a unique challenge and we strive to capture it’s individual personality
· Satisfaction – we won’t quit until YOU are happy!

Promotional Video Production for Hotel Marketing and Luxury Real Estate

We at Resort Video are at the leading edge of the development of internet promotional video models. We apply the latest research, technology and out of the box thinking to all elements of our production: writing, camera technique and production, editing, etc. Research shows that “clicks” increase 800% for websites with video.
If you haven’t done so, please visit our website at http://internetsvideo.com/

Resort Video International produces in High Definition at 108060i, 60p, 30i, 30p, 24p.
We use the new Sony EX-1 Cine Alta XDCAM, as well as the Z1U and A1U HDV cameras.
We have all of the gear – Jib, Steady cam, CineSaddles, lights and audio- to capture clips that are truly exciting to watch.
We don’t just produce videos, but rather Internet promotional movies with multilayered video, effects, music and sound effects.
We are experts at Flash compressions and posting videos and will work directly with your web designer. Tell us your vision, your needs, your demographics, and your passion, and let us create the perfect piece for you.

video

SEE THE FULL SIZE, FULL QUALITY VIDEO HERE

Hotel Marketing Promotional Videos and Resort Marketing Promotional Videos are our Specialty!

We are experts at helping you Post your Hotel Marketing Promotional Videos on your website!

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